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Our Company

Created in 2013, Ananas Anam Ltd develops, manufactures and sells Piñatex™ from its head office based in London.
The company has been recognised within the fashion industry as a pioneer in the development of innovative and sustainable textiles.

We have received many awards including the Award for Material Innovation from the Arts Foundation UK (2016).

We have been certified as “Vegan Fashion Label” by PETA* and received their Innovation Award (2015), which was a first for a raw material, alongside Stella McCartney, Vivienne Westwood and Simone Rocha.

Dr Carmen Hijosa, creator of Piñatex™ and CEO of Ananas Anam, was amongst the world finalists of the Cartier Women's Initiative Awards (2015).

* People for the Ethical Treatment of Animals (PETA)

Our Vision


Our vision is to develop textiles and materials created using processes that enhance the well-being of the earth and its people through the entire life cycle of the products. Our inspiration is the *Cradle to Cradle® approach, which supports ecological, intelligent and innovative design policies within today’s economic environment.

*Cradle to Cradle® is a trademark of McDonough Braungart Design Chemistry, LLC.

OUR MISSION

OUR MISSION

Ananas Anam is a for-profit company with a positive social impact. Ananas Anam meets the challenges of our times by ensuring that commercial success is integrated with, and promotes social, cultural and ecological development.

In this light, we are a for-profit company with strong social responsibility and low environmental impact.

Our Aims

To develop new textiles using natural fibres, which are the by-product of the pineapple harvest, thus no extra land, water, fertilisers or chemicals are utilised in its production.

To bring onto the market a new and sustainable textile which can fill the gap between leather and petroleum-based textiles and that is good value for money.

To respect the environment and the people we are collaborating and working with.

To exercise empathy and understanding of the diverse backgrounds, beliefs, cultures and lifestyles which we encounter in our fields of work.

THE TEAM

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Dr Carmen Hijosa
Founder & Chief Executive Officer

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Bruno de Penanster
Chief Financial Officer

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Emma Liberman
Business Manager

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Utami Giles
Head of Sales and Marketing

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Claire Mueller
Communications and Social Media

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Imanol Olaizola
Logistics and Development
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Tatiana Dubois
Sales
OUR SOCIAL IMPACT

OUR SOCIAL IMPACT

Ananas Anam supports pineapple-farming communities in the Philippines. We are developing a new industry that will enhance the social network in rural areas as farmers will be able to sell fibres as a commercial and viable proposition.

Furthermore, the farming communities will benefit from the potential output of natural fertilizer/biogas which is the by-product of fibre extraction.

Other pineapple-growing developing countries will join the Philippines in the production of Piñatex, which will support local economies and strengthen their exports.