Ananas Anam Welcomes New CEO Silvia Bernardini

SILVIA BERNARDINI, FORMER VICE PRESIDENT AT SWAROVSKI, HAS BEEN APPOINTED AS THE NEW CEO OF ANANAS ANAM TO LEAD THE INDUSTRIAL TRANSITION OF THE TEXTILE INNOVATOR.

Ananas Anam, innovator of textile solutions made from pineapple leaf fibre, has announced today the appointment of Silvia Bernardini as the new Chief Executive Officer. The Italian executive and former Swarovski Vice President joins Ananas Anam with substantial experience and a strong track record in B2B sales, marketing and branding.

Over her long and successful career, Bernardini has gained a comprehensive view of business, leading several key functions during her 17 years at Swarovski. Bernardini has a deep understanding of the importance of client relationships and working with the entire ecosystem; connecting key partners from plant to product within the value chain.

“I’m honoured to leverage my expertise for the benefit of Ananas Anam. It’s rare to find a company that connects people and ecology, with sustainability engrained in its DNA. We’re poised to play a major role in transforming the textile industry and together with the team, I am driven to collaborate with our partners to provide them with sustainable long-term textile solutions”, says Silvia Bernardini, CEO of Ananas Anam.

Ananas Anam is best known for the pioneering textile Piñatex®, made from their traceable pineapple leaf fibre. Following the success of Piñatex®, Ananas Anam entered an industrial transition, adding Anam PALF® pineapple leaf fibre to their product offering to meet the demand for regenerative raw materials in the textile industry.