The Ananas Team was in full force in the recently concluded Copenhagen Fashion Summit. Key players and leaders from the fashion industry, academia, politics, NGOs, etc. were present to learn more in-depth on topics such as transparency, supply chain efficiency and the top sustainability priorities that fashion executives need to focus on for this year.
The definite highlight of the trip was the visit of Her Royal Highness Crown Princess Mary of Denmark to our booth wherein she learned how we as a company not only provide material innovation, but more importantly, in giving a positive social impact. Due to this, she even mentioned us on her welcoming address and encouraged everyone to explore innovative solutions such Piñatex during the summit.