Piñatex is showcased for the first time in Premiere Vision

Ananas Anam was in Premiere Vision during 19th-21st September to showcase Piñatex among a selection of sustainable solutions.

For this September’s edition of the show, the full range of Piñatex was displayed within the Smart Materials section of the Smart Square wherein all the other innovative materials were presented. The primary goal of this section was to raise awareness to new materials that combines the values of creativity, innovation and sustainability while promoting more responsible approaches to business.

The Ananas Anam team was humbled by the support and genuine interest that we received from all the visitors who dropped by the booth. The immense enthusiasm that was shown on Piñatex was amazing. People were queuing to get a hold of the material and speak with the team. At the end of the 3-day exhibition, over 30 successful orders were booked! Moreover, there was very keen interest from different media outlets in France during the exhibition, and we got featured in several prime time news broadcasts such as France 3 and TF1, and we even got mentioned in an article by renowned news agency, AFP, to name a few.

Lastly, we would like to thank the Department for International Trade and the UK Fashion and Textile Association for all the support they have given us on this endeavour.

To see the TF1 broadcast, please click here: https://1drv.ms/v/s!AqLxO2MD9u1QnGO7ccG6dxeIIzEd

To discover more about Ananas Anam and the participants of the latest edition of Smart Square, please click here: https://www.premierevision.com/en/news/72-responsible-fashion-products-and-services-selected-by-premiere-vision/